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Web Cloud

94% of first impressions regarding your business are related to the design of your website.

 

Word of mouth is great, but the majority of consumers find and research companies online before making any purchases.  An online presence gives your company credibility and boosts brand awareness.  Having a website in 2024 is equally as important as having a business card.

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Every good digital marketing agency will tell you that websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.  Unfortunately, many of the same agencies build websites that have security and privacy issues with a design that has zero intention of generating, capturing, or nurturing new leads for your business.

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What is responsive web design?

Responsive web design is the practice of creating dynamic websites that respond to the user’s behavior and environment, including their screen size, device, platform, and orientation.  Since the web design changes to meet the needs of the user, a responsive web design offers the ultimate browsing experience.  The key to a responsive web design is ensuring all design elements are optimized to adapt to various screen sizes and resolutions.

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Your business's website should be designed and built in such a way that it displays your brand, works with search engines seamlessly, and is fully responsive to make it easy for your target audience to learn all about your business and get in touch with you.

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It takes a combination of design, experience, and technology to create a website that appeals to your potential clients, ranks well with search engines, and converts your visitors into paying customers.  My clients' websites are all responsive, SEO-friendly, optimized for conversion, and built for speed.

At a minimum, a website should be designed with the following responsive components:

  • A fluid and flexible grid layout that allows content to be reflowed depending on screen size.

  • Large touch targets on the screen to enable people to use the site without precision navigation.

  • Responsive images and videos that adjust to various sizes of screens.

  • Seamless navigation, such as with a drop-down menu or mobile-friendly tabs, that are optimized for different devices.

  • And fast page loading and download speeds, no matter the device or network.

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In today’s increasingly mobile world, it’s essential that websites are optimized to look great no matter what size device they are viewed on.  Having a responsive website will help ensure that visitors can quickly and easily find the information they need, even if they’re using a small smartphone.

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Website Development:

  • Mobile-friendly optimization

  • UI/UX-friendly optimization

  • Website audit (once a month)

  • Google keyword reporting

  • Google Analytics & Bing Webmaster meta tag placement

  • Competitor keyword analysis

  • Meta description optimization

  • H1, H2, H3, & H4 Tag optimization for SEO

  • Image ALT tag & description optimization

  • Webmaster tools setup

  • Authoritative linking

  • XML sitemap submission to Bing & Google

  • Internal linking

  • Facebook Pixel placement for conversion tracking

  • Landing pages and funnels

  • “Terms of Use”; “Privacy Policy”; “Cookies Policy”; “Do Not Sell My Info” pages created

  • Site verification - connect to Google Search Console, Yandex, Pinterest, Bing 

  • Connect social networks to the site

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Optional website features:

  • Monthly email newsletter

  • Memberships & subscriptions

  • Appointment booking/request to book

  • Customer submission forms

  • Employee access

  • Business email address

  • Mobile app with “Member Login” & “Employee Login”

  • SMS (text messaging) updates and reminders

  • Blog

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Websites built using responsive web design become tools that drive organic traffic, convert traffic into valuable clients, and maintain the relationships businesses like yours have with its clients. 

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